The External Environment Analysis


External Environment Factors 

do you know what is general environment???
  •  the General environment is also known as macroenvironment which is all the environment that have an impact on all organization within the economy. 
  • the purpose of an external environment to know about the organization's opportunities and threats
A simple acronym to remember the general environment factor is PEST
P- political factors
E- economic factors
S-socio-cultural factors
T- technology factors

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