LEVEL OF STRATEGIES
THE TACTICAL STRATEGIES 1)Organically - a company use its own strengths and capabilities without the involvement of any other company. 2) Joint venture - this strategy involves a set up a new company with equity participation of all the parties involved. 3) Merger - a new company while the two or more names of those involved in the merger will not exist anymore. 4)acquisition/takeover -it involves the buying of the majority equity of the company 5) reverse takeover 6) strategic alliances - two or more parties that decided to work together without any structural changes 7) licensing -seek permission to run a business based on the licensor 8) franchising -a company in through this mode allows it to practised not only to the product /services but the whole operating system