LEVEL OF STRATEGIES

CORPORATE LEVEL STRATEGIES

* SECONDARY LEVEL STRATEGIES*

 1) The expansion strategies
-activities to increase the volume of the output in term of numbers, weight, size,  branches, etc

2) The integrate strategies
- to control the product or services

* backwards integration
-control the availability of resources

* forward integration
-control the added values activities

* horizontal integration
-this strategy to reduce the competitors by reduced the number of players in the market

3) The diversification strategies
1)concentric diversification-increase the variety of its product in the related operation
2) conglomerate diversification- adding variety an unrelated sector
3) horizontal diversification- a company having diversified because of requests by its regular clients
4) geographical diversification- a company goes into a new country for the first time to carry out its current business

4)reduction
1) retrenchment-consider to cut costs
2) liquidation- this is the exrtreme of the  reduction strategies
3)divestiture-divide the activities into those that are making profit and those that are not going to give profit





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