LEVEL OF STRATEGIES

                                          THE BUSINESS LEVEL STRATEGIES

The business level strategies to handle the competitors when dealing with the business operation.
there are three strategies assist the organization in facing the competitors at the business level.

 1) cost leadership
-the firm has the ability to produce goods and services at a lower cost than its rivals or competitors

 2) Differentiation strategy
-the firm provides the customer with a unique and special product and services that distinguish from its rivals

 3) Focus
- the firm provides the products and services to a specific niche within an industry

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